Casper Weighted Blankets

Casper is a weighted blanket store which provides heavier blankets in order to achieve higher levels of melatonin which is the hormone that helps you sleep.

Why we Chose to Assist Casper

Sleep is very important for human survival, which is why Casper wants the world to enjoy their sleep the best they could. Casper developed a package, which allows mattresses to be packed in small easily shippable packages which reduces cardboard and other waste.

Scope

  • PPC
  • Social Media

Struggles

  • No Engagement Through Social Media
  • No Increase on ROAS
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The Results

“Working with Mani Media was extremely interactive and fun. I noticed results in ROAS within the first month, and couldn’t be happier, they truly helped my brand out a ton.”

Solutions

We looked at what they’ve done before and what their competitors are doing, and then we ranked those campaigns by effectiveness.

We discovered that ads that evoked a certain mood were the most effective. In particular, smiling people, relaxing facial expressions and a certain age group (28-35) responded best.

These insights became the foundation of our experimental sandbox testing campaign.

After running ads to test multiple ad creatives with singular interest targeting, we found four good-performing creatives. But the stand-out was one that featured a high contrast slideshow effect.

We used these four ad creatives as a base and set up their look-a-like audiences with the email list provided, alongside cold interest targeting.

After a few weeks, the look-a-like audiences gave the best response, and then we started scaling our budgets by increasing them gradually using our in-house strategy to allow Facebook and other socials to optimize efficiently.

589

Raving reviews written since the launch

264

Increase on ROAS

876

Weighted Blankets Sold

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