Confused by algorithms, keywords and pageranks?
We’ve got the knowledge to ensure your site gets to the top of Google, Bing, Yahoo and others using ethical, effective techniques which promote you as a reputable brand.
On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other factors.
Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success.
It Boosts Credibility
It Supports Content Marketing
Provides a Competitive Advantage
Improves User Engagement
Why Search Engine Optimization?
While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in.
For User Engagement
An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher’s intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI.
They say that roughly 60% of all clicks go to the website that is ranked number That percentage translates into possible thousands or more sales each month or year. The sky is the limit in sales when you are ranked in the top position and that is what SEO is made to do. It is designed to get you to that coveted first position.
It Boosts Credibility
A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.
For Content Marketing
Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too.
Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are.