About Millars Lawyers London
The firm contacted Mani Media with concerns that they were failing to generate inquiries directly from accident victims. Instead, many of their cases were being forwarded to them by referring attorneys.
Despite a stellar reputation for handling complex cases, traditional consumers were opting to call their competitors instead.
The firm’s website was functional, but not so efficient, and extremely sterile. The firm already had a clear perspective of their own internal strengths and weaknesses, as well as the needs of their clients, and understood the disconnect between the two.
Our agency recommended going through the branding process in order to solidify the firm’s personality and brand identity. The goal was to understand their opportunities within their market, solidify their positioning, and establish a set of brand guidelines that would not only inform the website redesign but their messaging and offline advertising as well.