- TikTok will Dominate
- Businesses will be more dedicated to social growth
- Influencer Marketing is only going to increase
During the pandemic, TikTok has seen undeniable growth. Since then, TikTok has been able to offer opportunities to engage directly with its consumers. Major brands have been seen leveraging the app to reach new audiences.
Businesses cannot deny that social media is just for brand awareness its also an effective tool for generating revenue, 79% of people say that user-generated content on social media significantly impacts their purchasing decisions.
Influencer Marketing gives a new meaning since the pandemic. Consumers trust influencers to come onto the social platform and give first impressions of the product or service. Many people trust influencers more than brands because of their “unfiltered” “unscripted” feel to their videos gaining the trust of the viewers.
The world around us is constantly changing, as a digital marketing agency, the best thing you can do, is continue to research trends, online consumer behaviours, and your team’s social media data to determine which trends or strategies to lean into or how to navigate unprecedented online scenarios.
A great place to start is right here.