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Navigation apps like Google Maps have made it easier for people to find what they’re looking for when they need it from the comforts of their own homes. Nowadays, whenever one is in need of almost anything – whether its plumbers or mechanics that fix bikes – a quick check of their map device now tells them where to locate them! From checking how long before that store opens to seeing online reviews, there are all sorts of useful things on search engines nowadays.

Its in the Keywords

SEO used to be so simple when you were just optimizing your web pages for keywords, but nowadays it has gotten pretty complicated. It’s not enough to just write great content and optimize it for keywords anymore—you also need to put a lot of effort into multimedia content like social media profiles, blogs, or photos and videos on Flickr and Picasa. And there are many more options out there nowadays than the old stalwarts like Yahoo! Aol Search (not really), Google Bing, Instant Pages, World Wide Web, Netscape, Lycos, Ask Jeeves and AOL.

The good news is that Google actually provides you with a free tool to do all the research you need to get started, via their “AdWords Keyword Planner.

How to Determine Keywords

Take the most promising ideas and search for them using Google. Concentrate on observing everything! What kinds of AdWords posts are showing up? What does the front page of organic results look like? Are they mainly proprietary or third-party ones? What words and phrases show up repeatedly in the results? How are these titles for these organic results titled? There are a lot of things that you can learn from an organic search result, which can help to further your ability to improve your site and other services/products within your brand’s portfolio. When working with autocomplete, however, it’s also important to pay attention to what is happening with the way Google completes a particular phrase (e.g. if multiple different words appear when typing in “your company.”) This helps clarify where our audience is coming from, as well as what information we need to supply them with so that they’re visiting us more often!

So, Have you Thought what Your Competition is Doing

The competitive analysis involves looking at the actions of its participants especially when it comes to risk and opportunity assessment; this will tell an entrepreneur of a startup business if their competitors are doing something that they haven’t thought of yet, or if they’re staking out keywords that work well with their project in which case the entrepreneur might want to make sure that he or she is able to get the same kind of attention with the same keywords so as to avoid getting left behind. Thankfully, there are tools that can serve this purpose like Google AdWords Toolkit’s Ad Planner tool for example.

Keyword Research Tools

SpyFu is the classic option for competitor keyword research. It’s a modern update of GoogSpy, and it’s an excellent way to get the information you need to see everything that’s going on with your business and against your competitors. All you need to do is enter a domain and you’ll get a report showing your competition’s top organics, AdWords buys, their competition for these terms and much more!

Ensure AdWords Cost Makes Sense

If you’re going to be using Google AdWords to promote your products, make sure you know the concept of profit margins via pay per click (PPC). In order to understand PPC, think about every time you see a search result with an advertisement. This type of ad is known as a sponsored link because businesses pay for it to display in response to whoever searched for those particular keywords.

To calculate MAX CPC, multiply your maximum cost per conversion by your conversion rate to determine your maximum cost per click. So, if your past paid search marketing efforts have yielded a 3% conversion rate, multiply that by your $20 maximum cost per conversion. That gives you a figure of 60 cents for your maximum cost per click.

Tracking Conversions

A brief aside here to talk about how important it is to track the number of conversions on your website. Knowing traffic numbers and how people get to you is all well and good, but at the end of the day, what keeps the lights on and the doors open is actually making the sale! Converting new visitors into repeat customers via a 100% free checkout page script has never been easier thanks to a partnership between Google Analytics, and PayPal. Now when all those interested in your wares sign up by filling in their contact details they’ll be redirected to PayPal where they can choose their payment method – so if you have more than just one available (i.e a hosted product option) that gives customers even more reasons to stick with you for future purchases.

 

There are many options for monitoring your website’s performance that you can consider. One of them is a third-party tracking platform, which will help you keep track of more than just the inbound calls generated via AdWords and get this data into Analytics. If you’ve done any amount of work on boosting your local search engine optimization (and if you haven’t, why aren’t you?), you’ll know that a vital component of that work is making sure that there is consistency across all of your listings, particularly for your business name, address, and phone number.

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