What happens when someone goes into your website but doesn’t become a customer? How do you re-capture their attention? This is where retargeting comes in, this technique allows you to remind your customers that you’re still here!
What is Retargeting?
Digital advertising is becoming more and more advanced by the minute, allowing marketers to strategically pinpoint consumers. One of the most popular methods of advertising today is retargeting. Retargeting allows you to create ads that are tagged with certain keywords used by site visitors or page viewers in order to communicate directly with them regarding products they were viewing prior to their browsing session. Are you up to speed on how retargeting works? If not, read on and find out how you can add this effective tool to your marketing strategy.
How Does it Work?
Retargeting On Facebook – Installing a Facebook Pixel on your website is one of the most important first steps to creating retargeted ads for your business. It’s a snippet of code that you can create in Facebook Business Manager, which you then add in the header of your website and voila! The next time a visitor comes to your website, everyone who comes and goes will go into the system and be seen by Facebook in your business manager account which you can access 24/7.
Retargeting On Google- Google allows you to link your Ads account with your Google Analytics to track users. It also provides a tracking pixel, similar to Facebook’s, that you can install on your website in between the <head> tags.
You want to use your retargeting to create a funnel. This moves those who simply know your business to come to like you and those who like and trust you towards the sale. You can apply your marketing skills with retargeting by making distinct offers, based on whether prospects are just getting to know your brand or they’re taking a deeper dive into who you are as a company. If someone is visiting your website’s “About Us” section then they’re probably dipping their toes into knowing about your business for the first time, so if these folks seem interested in learning more about what you have to offer with our pixel on this page then we would love to give these visitors blog posts such as, “Five Marketing Tips For Product Managers”.
